PPC

PPC (also referred to as Pay Per Click) is a form of internet marketing where ads are shown on sites such as Google, Yahoo! and MSN; each time a visitor clicks on your ad resulting in a website visitor the respective company will charge you a fee on a ‘pay per click’ basis. It is recommended that you have analytics setup so you can continually check your conversion rates, best landing pages, best performing ad copy and your websites return on investment for PPC campaigns.

Keyword Research 

When setting up a pay per click program, it is important that you select the search terms that are descriptive of your products and services. While most people select vague phrases, you want to keep yours extremely targeted. This helps to drive targeted traffic into your website, rather than broad / generic traffic.

PPC Ads

Since the payment model is pay per click, you will want to ensure that those who click are ready to follow through with your specific call to action; whether it is calling you, completing a form or placing an order. You can help increase this conversion by ensuring that there is a call to action in your ad. This tells the potential buyer/visitor/client what you are expecting them to do once they get into your website.

Landing Pages

While your website may be a great representation of your products or services it may not be best suited as a PPC landing page. Normally landing pages provide key elements which include:

• Bold Headings
• Introductory Paragraph
• Strong Call to Action
• Form / Order Button

To obtain the best results from your landing pages, strip away the navigation buttons. As odd as this may sound, visitors are more likely to click through and visit various pages within your website and forget why they came; thus forgetting to complete the call to action. When you are paying on a pay per click basis you can't afford for this to happen.

To find out more about our pay per click bid management services, contact us today! Call 1-888-697-7736 now.