On-Page Optimization

On-page optimization consists of the changes that will be made within your website's content. These are visual changes both search engine spiders and visitors can see.

On-page changes are important as they are the changes made to the body copy / text within your site. Since search engines can only read text, these types of changes are crucial.

Types of on-page optimization you can expect during the search engine optimization of your website is as follows:

Content Edits - editing the copy of the page to ensure that the targeted keywords are available within the body copy.

Headings - Adding / editing headings and sub-headings to ensure they cover the topics within the website; as well as adding keywords where applicable.

Strong / Emphasis - Adding emphasis through the use of the tag to point out important keywords or keyword phrases within the copy.

Textual Links - Adding / revising textual links to ensure that they create a connection to related website content; as well as utilizing keywords within those textual links.

Copy Writing - Paragraphs of content or full pages of copy can be created to help support the keyword phrases. We may revised an existing web page or create a new one to ensure that the copy best represents the keywords you are targeting.  Click here to read more about our SEO copy writing services.

As you can see, the on-page optimization changes can vary depending on the keywords you are targeting; as well as the use of the keywords within your websites existing copy.